Tighten Your Belt
Especially with the current state of the U.S. economy, now is the time to tighten your belt. Without writing a novel, here are a few things a small business can consider in this expense category.
- Are you putting on events that hardly anyone shows up for? Maybe the company you are using to do the marketing isn’t bringing in results. Maybe you need to change your approach.
- Now more than ever is the time to consider guerilla marketing tactics, without compromising your brand.
- Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. The term was coined and defined by Jay Conrad Levinson in his 1984 book Guerrilla Marketing. You can get a ton of ideas on his website at www.gmarketing.com
(This is just one post in the Tighten Your Belt series for this month. Got any additional ideas? Be sure to share them by adding a comment!)
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