I’m in the middle of my own branding makeover. Due to a season of life change (we are empty nesters now and are not tied to our home), I wanted flexibility in how I delivered my productivity improvement services. My model has been primarily 1-1 onsite consulting so due to time alone, I max out on the number of folks I can work with and therefore also the amount of money I can earn. I want to reach more small business owners – AND be able to work while we travel. I want to have my cake and eat it too! (Don’t we all really want that?)
So…I rushed to consider options like:
- Adding staff in the field to “duplicate” me.
- Dropping some services all together.
- Helping my clients virtually – using techology tools so I could work with people from anywhere I had internet or phone access.
- Providing how-to information online so clients don’t have to wait for me.
I’ve opted to incorporate some of all these options. This process is forcing me to determine a strategy. I came across this article from Entreprenuer magazine. In it, it gives three different case studies of large companies and their re-branding strategies.
It got me to thinking, I’d really like to hear about strategies from small businesses that are more like me. Those that fit the small office/home office (SOHO) size. If you have something to share, please do so! Yes, we can learn from the big guys but it is also important to learn from folks just like you.
Have you reinvented yourself? What lessons can you share or what resource can you point a small business to?
{ 1 comment }
I recently re-branded my “new-ish” website.
What I did is picked out a company or two that I really respected and “wouldn’t mind if I reminded someone of.” 🙂 Then, I chose similar patterns on how they branded their company website, added a few twists of my own…and there you have it.
Ultimately, I try to be consistent all across the board. If I make a change, it must happen feasibly to every aspect of my company….or I wouldn’t do it just now.
Smiles!
Bethany
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