Tighten your belt
Especially with the current state of the U.S. economy, now is the time to tighten your belt. Without writing a novel, here are a few things a small business can consider in this expense category.
- Is your yellow page listing effective? If not, start tracking it right now and relook at it again in two months. Maybe this should be stopped all together.
- Most people are now using the Internet. Maybe you should switch to local online advertising options?
- Is your postcard campaign bringing people in? Maybe this needs to be more directed or done less often?
- Do you have an ad in a publication that you know isn’t working but you did it as a favor to someone? Now might be the time to stop it or consider alternatives.
(This is just one post in the Tighten Your Belt series for this month.)
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